5 SEO Tips from SEO Group
Business website owners are starting to recognize the value of having their sites highly ranked and visible in
search engine results. Most people are well aware of “Why” they need internet presence, however, the question of
“How” to achieve it is still largely a mystery.
Top 5 Search Engine Optimisation Tips to consider:
1. The only way to optimise every aspect of your website is to either have the foresight
to begin your SEO before the design and development stage or otherwise, when you realise your website has been
around for a while but is nowhere to be seen on the first couple of pages of the search engines, to then hire a
professional SEO specialist in order to boost your internet presence.
2. As search engines are evolving they are also becoming more and more sophisticated.
Search engine compliance must be understood without contravening any of the guidelines. All the major search
engines are very clear about their guidelines and what it is they expect from webmasters. If we give them what they
are asking for, then websites are rewarded with a high ranking and internet visibility which usually has long
3. Paying for your online traffic is not always the best course of action. It’s not to say
that it is not a valuable tool in some instances, however the search engines highly value natural “un-paid” traffic
over and above paid traffic. Traffic in general, improves the visibility of a web site or a web page in search
engines via the "natural" or un-paid ("organic") search results.
4. Think twice before engaging in any “Black Hat” SEO. For those of you not yet familiar
with this term, let me briefly explain. Black Hat SEO utilises techniques that are highly disapproved of by the
major search engines as they are deceptive in nature. In fact they are so looked-down upon that they can get your
website permanently banned. Black hat SEO utilises methods such as “keyword stuffing”, “article spinning”, “link
farming” etc. The search engines do not take ignorance as an excuse for these practices as they degrade both
the relevance of search results and the user-experience of search engines.
5. Only use specialists who practice “White Hat” SEO methods as there really are no
shortcuts when it comes to the major search engines such as Google. White Hat SEO utilises techniques that search
engines not only approve of, but in fact recommend. White hat SEO is not just about following guidelines, but is
about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
It is about creating high standards and absolute internet relevance.
More Search Engine Optimisation Tips:
Website Needs Organic Traffic
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