Keywords Are Not Enough -
Why You Need a Professional SEO Specialist
SEO or Search Engine Optimisation delivers measurable results that increase website ranking,
indexing and traffic, resulting in generating extra revenue for your business. An effective SEO campaign is
specifically tailored to your company website in order to target country-specific searches as well as
Not All SEO "Specialists" Were Created Equal
Unfortunately, a lot of Web Designers profess to be SEO specialists and claim they will get you
to the top of Page 1 on Google, Yahoo or Bing for certain keywords. Whilst the importance of using
relevant keywords should not be underestimated, as they are an important part of SEO, keywords alone are
simply NOT enough to get your site ranking high in the Search Engines. Most IT Specialists and Web
Designers are not trained in the specialist field of Search Engine Optimization (SEO), just as most SEO
Specialists are not trained to be Web Designers or IT Specialists. In order to effectively utilise your
website to generate revenue it is always best to engage an SEO Specialist who will carry out a professional
SEO Campaign for your company.
SEO Has Become a Necessary Part of Owning a Website
Through the ever-changing environment of the internet, SEO is often quite daunting for a
lot of people as there is usually a bunch of technical jargon associated. Most business owners have
heard of the term SEO but in reality all you really want to know is how SEO can help grow your business and
increase your revenue. The truth is, as a business owner, your valuable time is better spent on focusing on
the efficient operation of your business, and simply hiring an SEO Consultant who has spent time studying and
engaging in this specialised field.
Effective Search Engine Optimization will increase the amount of organic, or
free traffic to your website and ultimately reduce your cost of generating new customers. As the Internet has
evolved to become a major sales channel for businesses, SEO has become a necessary part of owning a website in
order to gain high Search Engine ranking so that your potential customers can find you. One word of warning though,
SEO companies that employ overly aggressive techniques can get their client websites banned from the search results
as the major Search Engines, such as Google, are very specific about their guidelines.
An SEO specialist will structure your website and content to be search engine
friendly so that it will not only be crawled and indexed indefinitely by the search engines, but will be
found by prospective customers using desired keywords and phrases relative to your business.
Humans Are Not The Only Visitors To Your Website
Having a great looking website is very important to our human visitors, however it is
necessary to have the back-end of your website equally as attractive to the Search Engine spider bots that
regularly crawl your site in order to ascertain your website’s relevance and importance. In other words a
professional SEO Campaign will optimize for both human visitors as well as the robots that periodically crawl
all websites on the internet. If your website is not “robot friendly”, then the search engines such as Google,
Yahoo and Bing assume you are not offering anything of value to the internet community and may dismiss your
website altogether, resulting in your potential customers never being able to find you.
SEO Group Are Happy To Help
Professional specialists such as SEO Group focus your Search Engine Optimization (SEO)
Campaign on getting your website to dominate the search engines in your own field of expertise so that you
will outrank your competition. This is achieved by utilising an array of specialised techniques and
strategies. Creating a strong Internet presence by showcasing your company brand as well as your company image
is vital for your internet success.
Website Needs Organic Traffic
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